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Avinash Kaushik is the digital marketing evangelist for Google, an author of two best sellers (Web Analytics 2.0 and Web Analytics: An Hour A Day) and the Co-Founder and Chief Education Officer for Market Motive.
In this interview he discusses the importance of Analytics and places a lot of focuses Bounce Rate.
Avinash also explains what to look for when analyzing data allowing you to know what exactly your customers do what your website and where they go. This information can be used to improve your conversion rate and the overall customer experience.
In addition, the digital marketing evangelist shares his knowledge on YouTube and Video and explains the importance of using these these platforms to advertise advertising your business.
Overall this is a great interview for you to learn about digital marketing and business analytics in general.
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