Lesson 11
Lessons
1. Introduction
2. SEO Vs SEM
3. SEO Jargon
4. Major Google SEO Updates
5. What Makes A Website Rank
6. SEO Don’ts
7. Header Tags
8. Yoast SEO Introduction
9. How To Setup Yoast SEO
10. How To Use Yoast SEO
11. Google Webmaster Tools
12. Google Webmaster Tools Setup
13. Google’s Keyword Planner
14. Firefox SEO Addons
15. MozBar – Chrome SEO Extension
16. AutoHotKey
17. Steal Your Competitors SEO
18. Firefox Form Autofill
19. How To Create Backlinks
20. Local SEO
21. Things To Know
22. Thank You!
Google Webmaster tools is also known as the Search Console.
It is a free service offered by Google that helps you to monitor and maintain your site’s presence in Google search results.
Google Webmaster Tools
A google account is required to use Google Webmaster Tools
Once you login you will need to add your website.
The Dashboard
In the Dashboard you can see the current status of Crawl Errors, Search Analytics and Sitemaps.
Search Analytics
Using the Search Analytics feature in Google’s Webmaster Tools, you can see information such as:
Clicks – The amount of clicks a specific page has received from Google
Impressions – The amount of people that saw your page in the search results.
CTR – The click-through rate which is the amount of clicks divided by the amount of impressions.
Position – The average position of the topmost result from your site.
You can see more information about the Search Analytics report by going to the official Google page.
Links To Your Site
This shows a list of links that Google has found that pointing to your website (backlinks).
It also shows to what pages the link is pointing to and anchor text is being used.
Index Status
This shows how many pages Google has indexed and when they were indexed.
It also allows you to see how many times your Googles Crawlers have been blocked from accessing specific content on your website.
Content Keywords
This shows what Google thinks your website is about.
Google gathers a list of keywords and places a significance value on each one depending on how often it is mentioned throughout your site.
This is important because even if you have a website on a specific topic, Google may think it’s about a different topic and therefore rank it differently.
Sitemaps
It is very important that you submit your sitemap to Webmaster Tools.
Within this section you can see how many pages have been submitted to Google and how many of them have been indexed.
You can also see when your sitemap was processed and if Google had any issues with it.
