2. SEO Vs SEM
3. SEO Jargon
4. Major Google SEO Updates
5. What Makes A Website Rank?
6. SEO Don’ts
7. Header Tags
8. Yoast SEO Introduction
9. How To Setup Yoast SEO
10. How To Use Yoast SEO
11. Google Webmaster Tools
12. Google Webmaster Tools Setup
13. Google’s Keyword Planner
14. Firefox SEO Addons
15. MozBar – Chrome SEO Extension
17. Steal Your Competitors SEO
18. Firefox Form Autofill
19. How To Create Backlinks
20. Local SEO
21. Things To Know
22. Thank You!
Click Here to download the SEO Resources Document that contains all of the links and tools mentioned in this training series.
Local SEO focuses on ranking a business in a specific location.
Example: A bicycle shop in Doncaster.
With Local SEO it is important to build links from other local websites that are relevant to your business. You should also focus on local NAP citations and local reviews.
NAP stands for Name, Address, Phone Number.
1. You need to ensure that your NAP is consistent throughout your whole website.
This means that you need to have the exact same details in the exact same format.
2. When creating NAP citations your NAP has to use the exact same details and format as the NAP on your website.
3. The resources spreadsheet includes a list of websites that you can use to create some NAP citations.
Google+ Business Page
It is very important for local SEO for have a Google+ Business Page for your business. When creating your Google+ Business Page, it is beneficial to fill in as much information as possible and upload some photos. In addition, you need to ensure that your NAP details and format are exactly the same as they are on your website and in your citation listings.
Don’t forget to add a link to your website on your Google+ Business Page as it gives you a powerful Do-Follow backlink.
Local reviews impact search rankings and for this reason it is important that you encourage your customers to leave positive Google reviews, not only to improve SEO but to also gain more customers.
Depending on your business, it is also important to gather positive reviews from other places as well. For example, if you own a restaurant, it is very beneficial for you to also have positive reviews on zomato.com.