Note: This post was created as a Google experiment to check if a blog post could outrank a website with a physical location.
Web Design Melbourne, a keyword that I have been told on multiple occasions is impossible for me to rank because I am just a single person who is competing against many large companies for that spot on the first page.
I have accepted this challenge to prove these nonbelievers wrong because I think it is important to show that it is possible for the “little guy” to beat the big players on the web.
Please note that Search Engine Optimisation (SEO) is not everything! It is only one of many things you need to do to increase your visibility.
To put this web page on the first page of Google, I will be using the techniques that were taught in the free SEO For Beginners Training Series and I will go through these step-by-step in real-time.
Not interested in SEO? Click here for my Web Development services.
Melbourne is Australia’s most populous city with a population of 4,725,316 (2016). It has been declared the world’s most livable city seven years in a row. This means that if you run a web development company it is very beneficial to use SEO to rank on the first page of Google for the search term Web Design Melbourne.
1. Web Design Melbourne Competitors
The first thing I need to do is see who my competitors are by going to Google.com.au and searching for Web Design Melbourne. At this point in time (11/08/16) there are 6,420,000 results with only 10 organic results.
The Search Results:
The screenshot shows that the websites on the first page are ranking in this order:
1. JTB Studios: jtbstudios.com.au
2. Yoke Design: yokedesign.com.au
3. Chromatix: chromatix.com.au
4. True Agency: trueagency.com.au
5. Alta Image: altaimage.com.au
6. Design Point: designpoint.com.au
7. The Web Designer: thewebdesigner.com.au
8. Zeemo: zeemo.com.au
9. Mity Digital: mity.com.au
10. 24 Digital: 24digital.com.au
If you take a look at the results you will notice that some of these websites have a Title and a Description that ends in three dots (…), this is because their length is too long.
You will also find that all of the websites are ranking from their root domain and not from a blog post.
Blog Post Example:
This means that I have an advantage because they are limited on how much they can write on their homepage while still keeping it visually pleasing. On the other hand, because I am writing a blog post, I am not limited to the amount of text I can write which means I optimize this page for the keyword “Web Design Melbourne” better than they can.
This is one of the reasons why I recommend that every website has a blog.
By using the Keyword Planner and setting the Targeting Country to Australia (I’m only targeting local users), I can see that there are 3,600 average monthly searches for Web Design Melbourne and the competition level is Medium.
It was also worth while taking a look at the keyword Melbourne Web Design just incase it had a larger search volume but it only has 320 average monthly searches.
2. On-Page Optimisation
I am using the WordPress plugin Yoast SEO to optimise this page for search engines. To encourage people to click on my site instead of my competitors, I need to think of an attractive Title to show in Google.
The websites that are on the first page all have a very similar title, such as:
Web Design Melbourne, Web Agency Melbourne, Online Marketing Agency, Creative Agency, Web Development Company, etc.
Before you continue read, take a few seconds and see which one stands out the most to you.
The one that stands out to me is Alta Image because it has a title that contains “Stunning Website Design”.
The title is extremely important because even if your website is ranking at the very top of Google, without clicks it’s ranking will naturally drop. The customer will also make your website a priority over your competition.
3. Title Research
To help me come up with an attractive title, I’m going to do some research to see what type of titles others are using.
I’m going to use Google and search for the below terms.
Online Marketing Companies Melbourne
Web Development Melbourne
Web Design USA
Online Marketing Companies
Online Marketing Companies USA
Best Web Design Companies
Best SEO Companies
Digital Marketing Agency
Online Marketing Agency
The reason why I’m searching for SEO and Marketing companies is because they usually understand marketing much better than designers and developers.
It is also a good idea to take a look at the Google Ads that come up because people spend a lot money on these ads so they usually keep refining them to maximize conversion.
After doing some research I decided to use the title: Web Design Melbourne – Increase Visibility, Increase Profits!.
For the Meta Description I’m going to write:
Web Design Melbourne will help you increase you online visibility and in return increase your profits! Develop an SEO friendly website today!
Please note that the keyword Web Design Melbourne is in both, the Title and the Description.
3. Stealing My Competitors Link-Juice
This is the most important step!
I’m going to use SEO Spyglass to find exactly where my competitors Link-Juice is coming from and then replicate it on to this page.
Please note that I am not going to be replicating every single backlink.
I am going to use SEO SpyGlass to calculate the Page Authority and Domain Authority of each backlink and only replicate the quality links.
4. Local SEO
Unfortunately because I do not display my physical address anywhere on my website, I can not effectively use NAP citations to improve my Local SEO. However, I will still make the effort to create NAP citations using the list I shared in the SEO Resources Document because it’s better to have them than not have them.
How did you find this page and did you find this post helpful?